An effective digital recruitment strategy goes well beyond posting about recruitment events. It is a blueprint that sees every social media post a department makes as having value in attracting quality candidates. Where telling your agency’s story matters both when you’re actively recruiting and when you’re not. It's seeing your website as a window into a candidate’s potential employer. And when a department is actively recruiting, ensuring social media campaigns are strategic and the application process is digital and simple are keys to turning clicks into candidates.

This engaging training covers:

• Through the Eyes of the Candidate: Social Media Tells a Story
• Content that Sets a Department Apart
• Digital Recruitment Campaigns: From Branding to Better Engagement
• Less Links, More Clicks
• Your Website is Suspect

Seating is limited, so don't miss this opportunity to elevate your recruitment skills and make an impact for your department. This training is hosted by the City of Fairfax Police Department, located about 30 minutes west of Washington, D.C.

About the instructor:

Christopher Mannino, a retired chief of police from the Chicago area, is an FBI National Academy graduate and National Policing Institute Executive Fellow. He is now Vice President of Julie Parker Communications and is internationally recognized as a communications expert. Christopher has presented an abbreviated version of this course at the 2023 International Association of Chiefs of Police Conference and to individual police departments across the country.

GROUP RATE

There is a group rate of 10% off per ticket ($27.50) for two or more registrations from the same organization. Use promo code JPCGroup2 when registering 2 or more students.

REGISTRATION TRANSFER POLICY

We understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course.

COURSE CANCELLATION POLICY

While it happens rarely, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision a minimum of fourteen days before the training date(s) and promptly inform all registered participants. In cases of course cancellations by JPC, the full registration fee will be reimbursed. However, it's important to note that JPC cannot be held accountable for any financial losses resulting from impacts on travel arrangements.

PHOTO/AUDIO/VIDEO RELEASE

By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for incorporation into various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.

PRIVACY POLICY

We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt-out by clicking the "unsubscribe" link at the bottom of any email from us.

NON-DISCRIMINATION POLICY

We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.

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