This is a closed session for the organization who curated the training event. Please head back to our course schedule page to explore our open sessions.
Room 124
Severe weather, mass casualty events, civil unrest, transportation mishaps, pandemics, cyberattacks, and misconduct that erodes public trust—local governments face a wide range of potential crises. While challenges may differ, the principles of effective public messaging and internal communication remain constant. This presentation introduces the "Run It Like a Newsroom" philosophy, empowering local governments to become the source of their own news, telling their story, and delivering their messages directly to the communities they serve and those within their organization. It provides a foundational guide to navigating crises with strong public messaging through social media and media relations, alongside effective internal communication strategies to support leadership when it matters most.
333 S Franklin St
Tampa, FL 33602