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Social media is no longer optional for law enforcement agencies, government organizations, or anyone who communicates with the public. It is one of the most powerful tools for building trust, shaping perception, and sharing your story before a crisis ever occurs.
This fast-paced, one-day training is designed for public information officers, social media managers, and leaders who oversee public messaging for an organization. Participants will learn how successful agencies use social media proactively to strengthen relationships with their communities, manage misinformation, and amplify their message beyond their own platforms.
The course focuses on practical social media strategy, real-world examples, and how to work effectively with traditional media to extend reach and credibility. Attendees will leave with clear tactics they can apply immediately to improve confidence, consistency, and impact in their public communications.
Topics include:
Spend the day learning from Chief Christopher Mannino (Ret.), who has proven success in managing social media to build trust.
Christopher Mannino, a retired chief of police from the Chicago area, is an FBI National Academy graduate and National Policing Institute Executive Fellow who led his agency through multiple crises and critical incidents. He is now vice president of Julie Parker Communications and is an internationally recognized crisis communications expert.
Training certificates will be sent upon completion of the course.
EARLY REGISTRATION RATE
Register more than 30 days before the event and receive 10% off per ticket. Use code EARLYIL10 at checkout.
GROUP RATE
You qualify for a group rate of 10% off per ticket when you register two or more people from the same organization. Use promo code GROUP10 when registering two or more students.
REGISTRATION TRANSFER POLICY
We understand that things happen for busy public safety professionals. Purchased tickets are transferable to another student, or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course.
COURSE CANCELLATION POLICY
While rare, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision at least fourteen days before the training date(s) and promptly inform all registered participants. If JPC must cancel a course, your registration fee will be reimbursed. However, please note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements.
PHOTO/AUDIO/VIDEO RELEASE
By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for use in various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.
PRIVACY POLICY
We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt out by clicking the "unsubscribe" link at the bottom of any email from us.
NON-DISCRIMINATION POLICY
We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.
825 Midway Drive, Willowbrook, IL 60527
