Are you tasked with being the face of your organization's public message but unsure if you have all the right tools? This engaging, two-day course is designed for public information officers and leaders who oversee public messaging but are looking to build a guiding strategy. During this interactive course we'll help you master the art of crafting messages, whether it's sharing good news or managing a crisis. From social media posts to news conferences, we'll cover the broad spectrum of public messaging as we combine theory, case studies, and practical exercises in a low pressure, adult-learning format. You'll leave with a strategic roadmap for success.

Training topics include:

• Recognizing Good News Stories That Resonate
• Run It Like a Newsroom: A PIO Strategy
• Messaging in Real Time through Social Media (with case study)
• Media Relations from News Releases to News Conferences
• On-Camera: Mock News Conference Practical Exercise
• Legal Considerations for Government PIOs

The course capstone, mock news conferences, allows you to practice handling the tough questions under the stress of the lights in a safe, risk-free environment, with valuable feedback provided by an experienced PIO.

Effective public communication has never been more complex or more important. Obtain time-tested tools to communicate through the good news and the inevitable critical incidents by a communications instructor highly experienced in managing the message, Emilie (Voss) Eager.

Emilie brings a diverse background, merging her media, law enforcement and public relations expertise. Previously, Julie Parker hired her to help lead the Media Relations Bureau for the Fairfax County Police Department in Virginia. While there she graduated from the PERF Senior Management Institute for Police. She was also honored as a 3-time Emmy award winning journalist during an extensive broadcast career. Emilie joins Julie Parker Communications after overseeing public relations for CARFAX, a leading brand in automotive.

Training certificates are issued upon course completion.

Group Rate

There is a group rate of 10% off per ticket ($39.50) for two or more registrations from the same organization. Use promo code JPCGroup2 when registering 2 or more students.

Registration Transfer Policy

We understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course.

Course Cancellation Policy

While it happens rarely, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision a minimum of fourteen days before the training date(s) and promptly inform all registered participants. In cases of course cancellations by JPC, the full registration fee will be reimbursed. However, it's important to note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements.

Photo/Audio/Video Release

By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for incorporation into various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.

Privacy Policy

We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt-out by clicking the "unsubscribe" link at the bottom of any email from us.

Non-Discrimination Policy

We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.