A. Unit Time: 45 minutes
‍B. Unit Description: This introductory unit establishes the purpose, structure, and expectations of the course and introduces participants and facilitators. The unit also outlines participation expectations for scenario-based instruction used throughout the program.
‍C. Training Objectives: By the end of this unit, participants will be able to:

1. Introduce themselves and engage with facilitators and fellow participants
   
2. Understand expectations for participation and how they will learn in scenario-based exercises

A. Unit Time: 60 minutes
‍B. Unit Description: This unit examines an actual crisis event in which early communication decisions significantly influenced public perception. Participants analyze how timing, transparency, and platform either mitigated or compounded reputational consequences, with emphasis on leadership judgment during the initial phase of a crisis.
C. Training Objectives: By the end of this unit, participants will be able to:

1. Identify how communication missteps can undermine otherwise effective operations
   
2. Evaluate the impact of early communication decisions on public trust
3. Recognize missed opportunities to guide the narrative

A. Unit Time: 90 minutes
‍B. Unit Description: This unit introduces a strategic communications philosophy that positions organizations as primary sources of accurate information during rapidly evolving events. Participants explore how structured communication processes, clear roles, and information monitoring support effective crisis response. The unit also introduces core concepts, including the three essential elements of every crisis message, and provides decision-making guidance on what information to share and what to withhold.
‍C. Training Objectives: By the end of this unit, participants will be able to:

1. Explain why organizations must function as primary information sources during a crisis
   
2. Identify core elements of an effective crisis communications plan
3. Explain effective early communication channels, including social media, IPAWS, and alert systems
4. Describe the three essential elements of every crisis message
5. Explain why conversational, plain language should be used in crisis messaging and jargon avoided
6. Explain why trauma-informed language is essential in crisis messaging

A. Unit Time: 60 minutes
‍B. Unit Description: This Decision Lab places participants in the first 30 minutes of a rapidly unfolding event. Working in small groups, participants must determine what information to release, how to release it, and how to communicate with clarity and empathy while facts are limited and pressure is high.
‍C. Training Objectives: By the end of this unit, participants will be able to:

1. Apply essential crisis communication principles during the earliest phase of an event
   
2. Balance speed, accuracy, and audience understanding when releasing information
3. Draft clear, jargon-free initial public messaging
4. Demonstrate appropriate tone and empathy while protecting organizational integrity

A. Unit Time: 90 minutes
‍B. Unit Description: This unit examines how disinformation, misinformation, and negative narratives develop and spread in emotionally charged environments. Participants explore audience psychology, escalation dynamics, and response strategies that influence organizational decision-making in public digital spaces.
‍C. Training Objectives: By the end of this unit, participants will be able to:

1. Analyze audience perception and emotional response to crisis messaging
   
2. Distinguish between misinformation, disinformation, and negative opinion
3. Determine appropriate response strategies to false or hostile narratives
4. Explain the importance of information monitoring and listening

A. Unit Time: 60 minutes
‍B. Unit Description: This unit focuses on the legal and compliance considerations that shape crisis communications decision-making. Participants examine how constitutional, statutory, and regulatory requirements affect what organizations can say, how they say it, and how they manage public engagement during high-risk situations. Emphasis is placed on risk awareness rather than legal theory.
‍C. Training Objectives: By the end of this unit, participants will be able to:

1. Identify key legal considerations that influence crisis communications decisions
   
2. Explain how First Amendment considerations affect public messaging and engagement for government and quasi-government organizations
3. Describe accessibility and ADA-related requirements for crisis communications
4. Evaluate the legal implications of moderating, limiting, or disabling public comments
5. Recognize when legal risk should inform communication strategy without paralyzing timely response

A. Unit Time: 60 minutes
‍B. Unit Description: This Decision Lab places participants in a simulated environment where negative commentary, misinformation, and disinformation are spreading across digital platforms during an unfolding situation. Participants must assess audience sentiment, determine appropriate response strategies, and make real-time decisions about engagement, correction, restraint, and escalation. The exercise emphasizes leadership judgment, message discipline, and internal alignment while navigating reputationally sensitive online environments.
‍C. Training Objectives: By the end of this unit, participants will be able to:

1. Identify and distinguish between negativity, misinformation, and disinformation in social media environments
   
2. Evaluate when to engage, correct, monitor, or disengage from hostile or false narratives
3. Analyze how leadership decisions can amplify or mitigate online escalation
4. Apply message clarity, tone, and restraint in emotionally charged situations
5. Develop coordinated response strategies that align leadership and communicators

A. Unit Time: 15 minutes
‍B. Unit Description: This unit provides a summary of Day One content and addresses participant questions.

We understand that schedules can change. While tickets can't be refunded, you're welcome to transfer them to another attendee.

In the unlikely event that the conference must be cancelled, your registration fee will be reimbursed. However, please note that JPC cannot be held accountable for any financial losses resulting from the cancellation or any alterations in your travel arrangements. We suggest purchasing refundable airfare when possible.

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We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.