Build community relationships and trust by telling your agency’s story, strategically and consistently. This two-day, hands-on training is designed to help you move beyond reactive posting and develop a proactive, effective social media strategy.

The most successful government agencies use public messaging to build positive relationships with their communities long before a crisis occurs. Designed for PIOs and leaders who oversee public messaging, this engaging, fast-paced course takes participants through the development and execution of a strategic social media plan, while also integrating traditional media to amplify messaging.

Over two days, participants will dive deeper into both strategy and execution, with expanded discussion, real-world case studies, and practical application. Topics include:

• Developing a strategic social media plan
• Messaging in real time through social media with case studies
• Managing misinformation online and in the media
• Identifying and amplifying stories that resonate
• Navigating negativity and public criticism
• Understanding legal considerations for government social media including recent ADA changes
• Content planning, scheduling, and platform best practices
• Practical exercises and scenario-based training

Telling your agency’s story benefits both the organization and the community it serves. At the same time, preparing in advance strengthens your ability to respond effectively during a crisis. This course provides both the strategic foundation and practical tools to do both with confidence.

Instructor Christopher Mannino, a retired chief of police from the Chicago area, is an FBI National Academy graduate and National Policing Institute Executive Fellow who led his agency through multiple crises and critical incidents. He is now vice president of Julie Parker Communications and is internationally recognized as a crisis communications expert. 
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Training certificates will be sent upon completion. 
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Early Registration Rate  
Register more than 30 days before the event and receive 10% off per ticket. Use code EARLY10WPD at checkout.  
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Group Rate  
You qualify for a group rate of 10% off per ticket when you register two or more people from the same organization. Email ashley@julieparkerco.com to register.  

Registration Transfer Policy  
We understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student, or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course.  

Course Cancellation Policy  
While rare, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision at least fourteen days before the training date(s) and promptly inform all registered participants. If JPC must cancel a course, your registration fee will be reimbursed. However, please note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements. 

Photo/Audio/Video Release  
By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for use in various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.  

Privacy Policy  
We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt out by clicking the "unsubscribe" link at the bottom of any email from us.  

Non-Discrimination Policy  
We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.