Are you tasked with being the face of your organization’s public message but unsure if you have all the right tools?  

This engaging, two-day training is designed for public information officers and leaders who oversee public messaging and would like a clearer, more strategic approach. Through interactive discussion, real-world case studies, and hands-on exercises, we’ll help you sharpen how you communicate, whether you’re sharing good news, correcting misinformation, or managing a high-stakes crisis.  

From social media updates to news conferences, you’ll learn how to deliver clear, credible messages across the full spectrum of public communication. The course blends proven communication principles with practical application in a low-pressure, adult-learning environment.  

You’ll gain confidence, stronger skills, and a strategic roadmap that you can use immediately.

Training topics include:  

· Uncovering Good News Stories That Resonate  
· Run It Like a Newsroom: A PIO Strategy  
· Messaging in Real Time Through Social Media (With Case Study)  
· Media Relations From News Releases to News Conferences  
· On-Camera: Mock News Conference Practical Exercise  
· Legal Considerations for Government PIOs  

The course capstone, mock news conferences, allows you to practice handling the tough questions under the stress of the lights in a safe, risk-free environment, with valuable feedback provided by an experienced communicator.  

Effective public communication has never been more complex or more important. Obtain time-tested tools to communicate through the good news and the inevitable critical incidents by a sought-after instructor, Chief Christopher Mannino (Ret.).  

Christopher Mannino, a retired chief of police from the Chicago area, is an FBI National Academy graduate and National Policing Institute Executive Fellow who led his agency through multiple crises and critical incidents. He is now Vice President of Julie Parker Communications and is internationally recognized as a crisis communications expert.  

Early Registration Rate  

Register more than 30 days before the event and receive 10% off per ticket. Use code EARLYFLA at checkout.  

Group Rate  

You qualify for a group rate of 10% off per ticket when you register two or more people from the same organization. Email ashley@julieparkerco.com to register.   

Registration Transfer Policy  

We understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student, or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course.   

Course Cancellation Policy  

While rare, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision at least fourteen days before the training date(s) and promptly inform all registered participants. If JPC must cancel a course, your registration fee will be reimbursed. However, please note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements.

Photo/Audio/Video Release  

By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for use in various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.  

Privacy Policy  

We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt out by clicking the "unsubscribe" link at the bottom of any email from us.  

Non-Discrimination Policy  

We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.