Drawing from her experience as a television news reporter in Washington, D.C., a media relations director for two major U.S. police departments, and now a national crisis communications advisor, Julie Parker delivers a fast-paced, real-world look at what effective crisis communication actually requires. This keynote focuses on becoming the most trusted source in a crisis, communicating clearly when the message is difficult, and understanding the real operational cost of poor communication. Attendees will also take away simple, practical tactics they can use immediately when a story is breaking and pressure is high.