The most successful government agencies are using public messaging proactively to build positive relationships with their communities long before any crisis strikes. Designed for PIOs and leaders who oversee the public message, this fast-paced, engaging, two-day training takes students through the use of social media strategies to tell their agency’s story and interacting with the traditional media to amplify their message. Topics include:

• Messaging in Real Time through Social Media (with case study)
• Managing Misinformation Online and in the Media
• Uncovering Good News Stories that Resonate
• Navigating Negativity
• Building Mutually Beneficial Relationships with the Media
• Understanding Legal Considerations for Government Social Media
• Practical Exercises

Telling your agency's good news story benefits the agency and the community it serves. Simultaneously, there are things you can be doing to prepare for the inevitable crisis. Spend 2 days learning from Emilie (Voss) Eager, who has proven success managing social media to build trust through engagement.

Emilie Eager has a diverse background, merging her media, law enforcement and public relations expertise. Previously, Julie Parker hired her to help lead the Media Relations Bureau for the Fairfax County Police Department in Virginia. While there she graduated from the PERF Senior Management Institute for Police. She was also honored as a 3-time Emmy award winning journalist during an extensive broadcast career. Emilie joined Julie Parker Communications after overseeing public relations for CARFAX, a leading brand in automotive.

Early Registration Rate

Register more than 30 days before the event and receive 10% off per ticket. Use code EARLYBIRD10 at checkout.

Group Rate

You qualify for a group rate of 10% off per ticket when you register two or more people from the same organization. Use promo code GROUP10 when registering 2 or more students.

Registration Transfer Policy

We understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student or the registered person may apply the registration fee to another JPC course anywhere in the country within 12 months of the original scheduled course.

Course Cancellation Policy

While it happens rarely, Julie Parker Communications might need to cancel a scheduled event. We strive to make this decision a minimum of fourteen days before the training date(s) and promptly inform all registered participants. In cases of course cancellations by JPC, the full registration fee will be reimbursed. However, it's important to note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements.

Photo/Audio/Video Release

By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for incorporation into various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.

Privacy Policy

We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt-out by clicking the "unsubscribe" link at the bottom of any email from us.

Non-Discrimination Policy

We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.