No matter how well your communications plan is written, it will only be as effective as the training and preparation the leaders on your team have received.  

This engaging, fast-paced two-day course prepares public safety supervisors and PIOs for messaging when a crisis strikes, whether it's a critical incident or a controversy. This timely training prepares you to contribute to the public messaging when communication matters most.  

Topics include:  

• Messaging in real time through social media (with case study)  
• The art of the effective news release  
• Managing misinformation online and in the media  
• Navigating the complex world of media relations  
• Winning the news conference from prep to post-conference  
• Practical exercises that put the training into practice  
• Mock news conference scenarios  

Effective public communication has never been more complex or more important. Obtain time-tested tools to communicate through the inevitable critical incidents from a sought-after communications instructor.  
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Instructor Christopher Mannino, a retired chief of police from the Chicago area, is an FBI National Academy graduate and National Policing Institute Executive Fellow who led his agency through multiple crises and critical incidents. He is now vice president of Julie Parker Communications and is internationally recognized as a crisis communications expert.