This two-day crisis communications training, offered through the New Jersey State Association of Chiefs of Police, equips participants with practical, proven strategies for communicating clearly and effectively during high-pressure events. Whether managing public messaging, addressing the media directly, or navigating a fast-moving incident, participants will gain tools that strengthen clarity, credibility, and public trust. 

The training guides participants through the full crisis communications process, which includes developing key messages, preparing for on-camera interviews, determining what information to release and when, and using social media responsibly during unfolding events. The curriculum blends foundational principles with hands-on practice to ensure skills are immediately applicable. 

Training Topics Include: 

• Run It Like a Newsroom: A Communications Philosophy - How to think and respond with the speed and clarity of a newsroom
• The Forgotten Audience: Internal Communications - Ensuring your own personnel receive timely, accurate information 
• Crisis Communications 101 (includes a case study) - Foundational steps for preparing for and managing a critical incident 
• Social Media Messaging in a Critical Incident - Guidance on what to post, when to post, and how to communicate responsibly in real time 
• Navigating Difficult Media Interview Questions - Techniques for staying composed and credible under pressure 

Day two concludes with a capstone experience that features mock news conferences. These exercises have a maximum student-to-instructor ratio of 25-to-1, ensuring that every participant receives meaningful coaching and individualized feedback. 

The instructor is Julie Parker, a national crisis communications expert and award-winning former journalist, who currently serves as the President and CEO of Julie Parker Communications.