Media relations is no longer just about answering questions. It is about shaping public understanding in a fast-paced environment defined by social media, constant scrutiny, and declining trust in institutions. How leaders and spokespersons interact with the media can quickly influence public perception and organizational credibility. 

This one-day media relations course prepares public safety professionals and government leaders to engage the media with confidence during both routine operations and high-pressure situations. Participants learn how to prepare for interviews, respond strategically to media inquiries, and deliver clear, coordinated messages that reduce risk and build trust.

Through practical instruction and real-world examples, students gain the tools to avoid common interview pitfalls and communicate effectively when it matters most. 

Topics include: 

• Forming strong soundbites and effective interview preparation 
• Responding to difficult and unexpected media questions 
• What to do when the media calls and how to respond strategically 
• Avoiding common interview traps that can damage credibility 
• The importance of bridging to stay on message 
• Coordinating messaging across leadership and the organization 

In today’s fast-moving media environment, a single interview can shape public perception. This course shares proven strategies, practical tools, and hands-on guidance from an experienced media relations instructor, Nelly Miles. Participants will be prepared to engage the media with confidence and control. 

Instructor Nelly Miles brings over 25 years of experience in public safety and crisis communications, including her leadership as Public & Governmental Affairs Director for the Georgia Bureau of Investigation. A former forensic scientist turned award-winning strategic communicator, she now oversees operations and strategy at JPC. Nelly has trained leaders nationwide and serves as PR Chair for the National Organization of Black Law Enforcement Executives, as well as an active member of IACP. 

Training certificates will be sent upon completion.  

EARLY REGISTRATION RATE 

Register more than 30 days before the event and receive 10% off per ticket. Use code WBKEARLY10 at checkout. 

GROUP RATE 

You qualify for a group rate of 10% off per ticket when you register two or more people from the same organization. Use promo code GROUP10 when registering two or more students. 

REGISTRATION TRANSFER POLICY  

We understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student, or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course. 

COURSE CANCELLATION POLICY  

While rare, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision at least fourteen days before the training date(s) and promptly inform all registered participants. If JPC must cancel a course, your registration fee will be reimbursed. However, please note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements. 

PHOTO/AUDIO/VIDEO RELEASE  

By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for use in various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course. 

PRIVACY POLICY  

We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt out by clicking the "unsubscribe" link at the bottom of any email from us. 

NON-DISCRIMINATION POLICY  

We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.