Build the confidence, clarity, and strategy you need to take control of your organization’s message in any situation, from routine updates to high-pressure crises.

This dynamic, two-day training is built for public information officers and leaders responsible for shaping and delivering public messaging who want a more confident, strategic approach. Through interactive discussions, real-world scenarios, and hands-on exercises, you will refine how you communicate in any situation, whether promoting positive stories, addressing misinformation, or navigating a high-pressure crisis.

From social media posts to live mock news conferences, you will gain practical skills to deliver clear, credible messages across every communication channel. The course combines proven strategies with real-world application in a supportive, low-pressure learning environment designed for adult professionals.

You will leave with greater confidence, stronger communication skills, and a clear roadmap you can put into action right away.

Training topics include:

• Identifying and sharing compelling good news stories
• Thinking like a newsroom: strategic PIO approaches
• Real-time social media messaging with a case study
• Media relations from press releases to press conferences
• On-camera skills: mock news conference exercise
• Legal considerations for government PIOs

Gain time-tested strategies and tools to communicate effectively in daily operations or during crises, with guidance from a veteran communications instructor.

Instructor: Christopher Mannino, retired chief of police from the Chicago area, is an FBI National Academy graduate and National Policing Institute Executive Fellow. He led his agency through multiple crises and critical incidents and now serves as vice president of Julie Parker Communications, recognized internationally as a crisis communications expert.

Instructor: 

Instructor: Christopher Mannino, retired chief of police from the Chicago area, is an FBI National Academy graduate and National Policing Institute Executive Fellow. He led his agency through multiple crises and critical incidents and now serves as vice president of Julie Parker Communications, recognized internationally as a crisis communications expert.

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Training certificates are issued upon course completion. 

Early Registration Rate  
Register more than 30 days before the event and receive 10% off per ticket. Use code EARLY10TN at checkout.   

Group Rate  
You qualify for a group rate of 10% off per ticket when you register two or more people from the same organization. Email ashley@julieparkerco.com to register.   

Registration Transfer Policy  
We understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student, or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course.   

Course Cancellation Policy  
While rare, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision at least fourteen days before the training date(s) and promptly inform all registered participants. If JPC must cancel a course, your registration fee will be reimbursed. However, please note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements.   

Photo/Audio/Video Release  
By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for use in various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.   

Privacy Policy 
We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt out by clicking the "unsubscribe" link at the bottom of any email from us.   

Non-Discrimination Policy  
We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.